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25 Sep 2025
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The Waaban Chair Media Kit

Press Kit

The Waaban Chair

A collaboration between eSupply Canada, ergoCentric, and Tracey Metallic.

Hero lifestyle image
Hero photo of Waaban Chair.
Story

New beginnings

In Anishinaabemowin, Waaban means dawn or new beginnings. The Waaban Chair brings that spirit into modern workplaces, combining Canadian ergonomic engineering with Indigenous artistry.

Built in partnership

  • eSupply Canada Indigenous-owned procurement partner advancing economic reconciliation.
  • ergoCentric Canadian leader in ergonomic seating and workplace comfort.
  • Tracey Metallic Mi’gmaq artist whose visual language inspires the collection.
Steven Vanloffeld
Steven Vanloffeld
Tracey Metallic
Tracey Metallic
Product

Design, comfort, culture

  • Premium ergonomic engineering by ergoCentric.
  • Artist-inspired accents in Black, Dark Blue, and Dark Red.
  • Ideal for boardrooms, executive offices, and refined home workspaces.
  • Mi’gmaq cultural storytelling woven into the design language.

Download brochure

Black edition
Onyx
Dark Blue edition
Cobalt
Dark Red edition
Mulberry
Impact

Procurement with Purpose

Every purchase helps fund scholarships for Indigenous students through Indspire. For every chair sold, eSupply Canada is donating $20 to Indspire — a national Indigenous charity that invests in the education of First Nations, Inuit, and Métis students across Canada. Since 1996, Indspire and its partners have supported more than 84,000 students on their educational journeys.

$20
Giveback
Canadian Made
Local craftsmanship
Indigenous Procurement
Economic reconciliation
Downloads

Media assets

Press photos – FolderBrowse
Browse high-resolution product images
Logos – FolderBrowse
Logo pack
Press release – PDFComing soon
Launch announcement
Waaban Chair brochure – PDFDownload
Product brochure
Waaban Chair — video
Minister at AFNAGA
Minister at AFNAGA
Olympian Gold Medalist at AFNAGA
Olympian Gold Medalist at AFNAGA

Suggested hashtags: #WaabanChair #ProcurementWithPurpose #eSupplyImpact #ReconciliationInAction

Coverage & Testimonials

What people are saying

“It fits my body ergonomically, is adjustable, and easy to use. It's comfortable on my back, and I feel like I could sit here all day!”
Attendee at AFNAGA
Operations Director
““The 10-year warranty tells me that these are really good chairs and that they're going to last a long time. I think they would look very good in our office.””
Team Member
Indspire
“This chair presents an opportunity to start important conversations in workplaces and offices where some voices have been marginalized.”
Attendee at AFNAGA
Corporate Buyer
Contact

Media inquiries

Press contact
Marja Monteiro
eSupply Canada
Phone: (866) 559-2233 x 1002
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